Privacy Policy

1. Information We Collect

We collect the following categories of information:

• Information you provide: name, shipping and billing address, email address, phone number, and order details when you make a purchase, sign up for our newsletter, or contact us.
• Payment information: processed directly by Shopify and its payment processors. We do not store full credit card numbers on our servers.
• Automatically collected: IP address, device and browser type, operating system, referring URL, pages viewed, time on page, and interaction events. Collected via cookies, pixels, and analytics tags.

2. Cookies and Similar Technologies

We use cookies and similar technologies to operate the Site, remember your cart, measure traffic, and improve our products. You can disable cookies in your browser, but parts of the Site (including checkout) may not work properly without them.

Cookies on this Site fall into three categories:

• Strictly necessary — cart, checkout, and security.
• Analytics — Google Analytics 4 and Microsoft Clarity (see below).
• Marketing — tags loaded via Google Tag Manager.

3. Analytics

We use the following analytics services to understand how visitors use the Site:

• Google Analytics 4 (GA4): aggregated traffic, page views, and conversion events. See Google's Privacy Policy. You can opt out using the Google Analytics Opt-out Browser Add-on.
• Microsoft Clarity: session recordings and heatmaps to help us improve the Site's usability. See Microsoft's Privacy Statement.
• Google Tag Manager: used to load and manage the tags above.

4. How We Use Your Information

• Process and ship orders, handle returns, and provide customer support.
• Send transactional emails (order confirmations, shipping updates).
• Send marketing emails if you have opted in (you can unsubscribe at any time).
• Operate, secure, and improve the Site.
• Comply with legal obligations and prevent fraud.

5. Third-Party Processors

We share information with service providers that help us run our business. These providers are bound by contract to use your data only for the services they provide to us:

• Shopify Inc. — e-commerce platform that hosts our checkout, processes payments, and stores order and customer data.
• Shipping carriers — to deliver orders to your address.
• Email service providers — to send transactional and marketing emails.
• Analytics providers — Google and Microsoft, as described above.

We do not sell your personal information.

6. Data Retention

We retain order and customer data for as long as needed to provide our services, comply with legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. Analytics data is retained for the default periods set by each provider.

7. Your Rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you.
• Correct inaccurate or incomplete information.
• Request deletion of your personal information.
• Opt out of marketing communications.
• Opt out of the "sale" or "sharing" of personal information (we do not sell or share for cross-context behavioral advertising).
• Lodge a complaint with your local data protection authority.

To exercise any of these rights, email us at marketing@prefense.com. We will respond within the timeframe required by applicable law.

8. Children's Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

9. International Transfers

We are based in the United States. If you access the Site from outside the U.S., your information will be transferred to, stored, and processed in the U.S. and other countries where our service providers operate.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be communicated through the Site or by email where appropriate.

11. Contact Us

Questions about this Privacy Policy or our data practices? Email marketing@prefense.com.